Prefixed locales
FR, EN, RU and IT with dedicated routes and per-language metadata. Navigation stays identical across languages.
Yachting · Brokerage · 2026 rebuild
A Monaco superyacht brokerage: four languages, a staged rebuild.
Sales, charter, new build, management: a deep tree in FR/EN/RU/IT, migrated behind a per-language maintenance page.
- Client
- G-Yachts
- Sector
- Yachting · Brokerage
- Year
- 2026 rebuild
- Role
- Full-stack development
EngagementAgence Malo
- 4 languages
- ~40 navigation entries
- 6 management sub-pages
- Next.js + Payload
Context
G-Yachts is a Monaco brokerage specialising in superyacht sales, charter, new build and management. Family origins in 1975, company founded in 1999, offices at the Beau Rivage.
The clientele is international, demanding and discreet. The site has to hold a high level of finish without ever over-promising.
The challenge
- 01Four languages over dense technical and commercial content.
- 02A deep tree: buying and selling guides, shipyards, destinations, six management sub-pages, news, events, recruitment.
- 03Migrate without losing search visibility or taking the site offline.
What I built
Maintenance per language
During the rebuild, a maintenance page per locale kept contact and indexing alive, rather than a hard shutdown.
Long-form, structured content
Buying guides, shipyard pages, destination pages: content is a commercial asset, not filler.
Next.js + Payload on Vercel
Incremental rendering and CDN cache, with a single back office for all four languages.
Architecture
- 01
PayloadCMS
- 02
Next.js — FR/EN/RU/IT locales
- 03
Vercel CDN
- 04
g-yachts.com
Stack
- Next.js
- PayloadCMS 3
- Vercel
- TypeScript
- i18n FR/EN/RU/IT
What's next
Differentiate content by language market and extend structured data for yacht pages and guides.
Transparency
No performance figures are published: audience and conversion data belong to the clients. The technical facts cited — versions, volume, languages — are verifiable.
A similar project?
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